الموزع المعتمد في فلسطين
Audience Engagement Solutions for a leading Jewellery Retail Chain
Challenge

Engage a very highly potential and closer-to-reach fan-base on Facebook and build brand equity.


Being an open forum, the brand wanted to ensure all types of feedback including negative comments are handled with prompt attention and regard for the customer, while also making sure that they are listened to, spoken to and rewarded for their participation

Solution

Tapping into popular psychology concepts of “desires” and the “fear of being left out”, Niyati conceptualized a social media engagement calendar comprising several small contests with giveaways, periodic advertising, in-showroom events to increase footfalls, timed posts, and event-specific engagements to bring together the fans on a common entertaining platform.

The Facebook page was advertised along with the brands regular communication to enhance visibility. Within first two months, Facebook rose to the 2nd highest referral traffic to the brand’s e-commerce website, and also became an additional revenue stream for their online sales